Media Ownership & Economics - Jan 15 (T)
Readings for today:
- MS pp. 31-54
* Notes for the entire unit on media economics (including ownership, markets, and profits) are accessible HERE. Today we will cover:
- Individuals vs. Corporations
- For-Profit vs. Nonprofit
- Issues in Profitmaking
For further reading and research:
- History of the corporation ("Birth" and "Legal Person") from award-winning documentary film, The Corporation.
- Media Consolidation: The Illusion of Choice (infographic)
- Ultra-Concentrated Media Ownership (infographic)
- Robert McChesney, "Understanding the Media Reform Movement," International Journal of Communication, Vol. 2., 2009, pp. 47-53.
Media Markets & Profit - Jan 17 (TH)
Readings for today:
- MS pp. 54-70
See link to notes above. Today we will cover:
- Big Media Corporations: Their Motivations
- How Big Media Corporations Maximize Their Profits
- Media Markets
- Follow the Money: Media Products
