Be able to define the following terms:
- Media conglomeration
- Media consolidation
- Oligopoly
- Synergy
- Social construction
- Ideology
- Polysemy
- Hybridization
Sample ‘short’ answer questions from previous quizzes & exams:
- Describe two of the ways in which media “concentration” negatively affects media content (notes & book)
- Describe how ‘alternative’ media is different from corporate media (notes)
- Based on what you’ve learned about media economics—for example, the importance of ‘syndication’—tell me why you think there is such proliferation of reality TV shows today (notes & book)
- Name a few of the major sources from which news is made (notes)
- Which kinds of activities fall under the umbrella of Public Relations? (notes)
- How does PR differ from news & advertising? (notes)
- According to Chomsky & Herman’s ‘propaganda model’, there are five filters that inhibit freedom of speech in the press. Name two of them and briefly explain how they work (notes & book)
- What are some of the main effects that the 1996 Telecommunications Act had on the media industry? (notes & book)
- What are some of the main problems with a view of media history rooted in “technological determinism”? (notes & book)
