Week 3 - Advertising and Broadcast Economics (Jan 22 & 24)

Advertising and Culture - Jan 22

Readings for today: 

• Carrie McLaren, "The Ad Industry's Battle Against the Consumer Movement of the 1930s: An Interview with Inger Stole," Stay Free! #18.  Click HERE for some helpful questions to guide you with the article.
• Naomi Klein, "New Branded World" excerpt from No Logo (available on our course ANGEL website)

Click HERE for notes.  Today we will cover: 

• Advertising: Not Simply a Public Service
• Why Advertising is not Free
• Following the Money in Advertising
• Why Corporations Think Synergy is Cool
• Effects of Synergy on Media Content

For further reading and research:

• Stay Free! #18: Advertising and the End of History
• The Persuaders (film)
• "Apple Product Placements in TV and Movies," Business Insider
• Marmola advertisement, 1935  (and here)
• "Advertising: Hershey Sees a Need," Time Magazine,  1964.
• A game that tests your brand recognition:  "How Consumer Brainwashed Are You?," Salon.com, Dec 4, 2012. 

The Commodity Audience & Making $ on Content - Jan 24

For today:

• Eileen Meehan, “Audience Commodity” (on ANGEL)
• Derek Thompson, "Why NBC Doesn't Care That You Want to Watch the Olympics Live on TV," The Atlantic, July 30, 2012.

You can access notes HERE.  Today we will cover: 

• What's Different About Broadcast Audiences
• Broadcast Economics
• The Commodity Audience
• Forced Choice vs. Free Choice
• Syndication: Big Bucks in Broadcasting
• Majors and Independents
• Displacement of Risk

For further reading and research:

• Carrie McLaren, "How to Tell You're a Details Reader," Escandalo: The Matador Records Newsletter #6, May 1997.